Case study · 2021
INK the Original
INK the Original was David Lee Roth’s line of balms, sticks and sunscreens made to keep tattoos from fading. I revamped its Shopify store, ran its branded email marketing and designed its packaging and Amazon product images.
- Services
- Email design & development, Web design & development
- Project
- Website, Email, Ecommerce
- Tools
- Adobe Illustrator, Adobe Indesign, Adobe Photoshop, Klaviyo, Microsoft Powerpoint, Shopify
What I did
- Redesigned the Shopify website for a better shopping experience, then handled ongoing maintenance and every web update
- Designed, wrote and sent branded marketing emails in Klaviyo, including animated GIF emails
- Designed packaging and Amazon listing images for the stick and spray products
- Produced presentation decks in PowerPoint
01Website
I was brought in to revamp the website, enhancing the user experience, and subsequently handled ongoing maintenance and all web-related updates.
02Email
My role involved crafting and dispatching branded marketing emails, focusing on design and content.
03Packaging & Amazon
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