Gerardo Dueñas — Web Design, Email Marketing, Visual Design

01 / 03

Web · Email · Visual Design

Duracell
Power Center

Overview

Duracell Power Center, a leader in power innovation, needed a competitive online presence to showcase its flexible home battery and solar storage solutions while reinforcing its trusted reputation.

duracellpowercenter.com

Approach & Outcome

I transitioned Duracell Power Center's website from Shopify to WordPress, starting from scratch to create a custom solution tailored to their needs. The new site featured a modern design, intuitive navigation, detailed product pages, and lead generation tools, all optimized for performance across devices.

The result was a polished, professional platform that positioned Duracell competitively in the solar market, reinforced their trusted brand identity, and provided scalability for future growth.

Key Takeaways

This project highlights the importance of selecting the right platform to meet a client's unique needs. By transitioning to WordPress and building a customized site from the ground up, I delivered a solution that not only aligned with Duracell's brand but also strengthened their competitive edge in the solar energy market.

duracellpowercenter.com/ev

02 / 03

Web · Information Architecture

Angelman Syndrome
Foundation

Overview

Angelman syndrome affects roughly one in 15,000 people. That rarity is the design problem: families are scattered, services are patchwork, and the science moves faster than any of them can follow. ASF needed its site to do the work an institution normally spreads across a dozen systems — fund research, publish the evidence, route families to care, and do it in ten languages.

angelman.org

Journey paths, mission band and global impact figures

Approach & Outcome

The site runs on twelve content types and about 1,200 records. The resource library alone holds 394 items — videos, podcasts, state agencies, communication devices, printables, support groups — cross-filtered by topic, sub-topic, format, source and location down to individual US state, every facet carrying a live count so you know before you click whether anything is there.

Alongside it sit four more filtered systems: 121 funded grants searchable by year, category and researcher; a PubMed-synced bibliography of 150 papers that maintains itself; 38 clinics and 116 providers on separate directories with a global map; and a therapeutics pipeline that plots every company with an Angelman drug across five clinical phases.

Key Takeaways

Findability is the accessibility problem nobody calls accessibility. A parent who cannot locate the right service is in the same position as one for whom it does not exist — so the engineering went into search, filtering and counts rather than anything a visitor would notice.

angelman.org/resources

Resource library with faceted filters and live counts

angelman.org/clinical-trials

Angelman therapeutics pipeline across five clinical phases

03 / 03

Email Marketing

Pluto TV

Overview

Pluto TV, the leading free streaming television service, delivers hundreds of live channels and thousands of on-demand titles. They needed engaging email designs and development that showcased their content, promoted click-throughs, and ensured simplicity for easy viewer consumption.

Popcorn Summer · campaign

Approach & Outcome

I designed and developed a series of email templates that highlighted Pluto TV's streaming content through bold visuals, clean layouts, and clear CTAs. The designs were optimized for both desktop and mobile, ensuring effortless navigation and viewer engagement.

The final email templates effectively showcased Pluto TV's diverse content library while driving higher click-through rates and reinforcing the platform's vibrant brand identity.

Key Takeaways

This project illustrates the power of combining strong visual storytelling with functional design. By creating and developing user-friendly email templates, I delivered a marketing solution that enhanced engagement and supported Pluto TV's growth.

winback · campaign

free movies on demand

FAQ

Good to know

What does Gerardo Dueñas do?

I'm a freelance web designer and developer, email designer and digital marketer. I design and build websites, design and code marketing emails, and create brand and graphic design for print and digital.

Where are you based, and do you work with clients outside Los Angeles?

I'm based in Los Angeles and work remotely with clients anywhere in the world. Projects run online from first call to launch.

Which platforms do you build on?

WordPress (with Elementor and Crocoblock's JetEngine and JetSmartFilters), Shopify and Squarespace. I pick the platform that fits the project rather than forcing one onto every client.

Can you move my site to a different platform?

Yes. For Duracell Power Center I moved the site from Shopify to a custom WordPress build, starting from scratch with new product pages, navigation and lead-generation tools.

Do you design and code marketing emails?

Yes, both. I design email templates and develop them as responsive HTML that holds up in every major inbox, on desktop and mobile. Pluto TV's campaign emails are one example.

Can you build large directories, resource libraries or searchable databases?

Yes. For the Angelman Syndrome Foundation I built a site with twelve content types and about 1,200 records, including a 394-item resource library with faceted filters and live counts, a grants database, clinic and provider directories, and a therapeutics pipeline.

Who have you worked with?

Clients include Duracell, Pluto TV, the Angelman Syndrome Foundation, Coleman, Energizer, Huda Beauty, LA Fitness, Powerhouse Gym, the Colin Farrell Foundation and David Lee Roth.

How do I start a project?

Send a message through the contact form with a few lines about what you need. I'll reply to set up a call.

How do I contact you?

Through the contact form. Selecting this question opens it, and so does the envelope icon at the top of the page and on each project. Write a few lines about what you need and I'll reply by email.