Gerardo Dueñas — Web Design, Email Marketing, Visual Design

01 / 03

Web · E-commerce

Coleman
PowerStations

Overview

Coleman, a renowned name in outdoor equipment, sought to launch a user-friendly e-commerce platform for their battery generator line. The objective was to build a Shopify website that aligned with their brand guidelines while delivering an intuitive shopping experience for their customers.

colemanpowerstations.com

Coleman product grid and lifestyle sections

Approach & Outcome

I selected and customized a Shopify template that best suited Coleman's product line, ensuring brand consistency with their logo, colors, and typography. Enhancements improved navigation, streamlined checkout, and optimized mobile responsiveness, creating an engaging and visually appealing shopping experience.

The result was a polished, user-friendly website that reinforced Coleman's quality and streamlined the customer journey, earning positive feedback and providing a strong foundation for future growth.

Key Takeaways

This project highlights the importance of selecting the right tools and templates and tailoring them to fit a brand's unique identity. By working within Shopify's ecosystem and adhering to Coleman's brand guidelines, I delivered a customized solution that balances efficiency and professionalism.

product detail

02 / 03

Web · Email · Visual Design

Duracell
Power Center

Overview

Duracell Power Center, a leader in power innovation, needed a competitive online presence to showcase its flexible home battery and solar storage solutions while reinforcing its trusted reputation.

duracellpowercenter.com

Approach & Outcome

I transitioned Duracell Power Center's website from Shopify to WordPress, starting from scratch to create a custom solution tailored to their needs. The new site featured a modern design, intuitive navigation, detailed product pages, and lead generation tools, all optimized for performance across devices.

The result was a polished, professional platform that positioned Duracell competitively in the solar market, reinforced their trusted brand identity, and provided scalability for future growth.

Key Takeaways

This project highlights the importance of selecting the right platform to meet a client's unique needs. By transitioning to WordPress and building a customized site from the ground up, I delivered a solution that not only aligned with Duracell's brand but also strengthened their competitive edge in the solar energy market.

duracellpowercenter.com/ev

03 / 03

Email Marketing

Pluto TV

Overview

Pluto TV, the leading free streaming television service, delivers hundreds of live channels and thousands of on-demand titles. They needed engaging email designs and development that showcased their content, promoted click-throughs, and ensured simplicity for easy viewer consumption.

Popcorn Summer · campaign

Approach & Outcome

I designed and developed a series of email templates that highlighted Pluto TV's streaming content through bold visuals, clean layouts, and clear CTAs. The designs were optimized for both desktop and mobile, ensuring effortless navigation and viewer engagement.

The final email templates effectively showcased Pluto TV's diverse content library while driving higher click-through rates and reinforcing the platform's vibrant brand identity.

Key Takeaways

This project illustrates the power of combining strong visual storytelling with functional design. By creating and developing user-friendly email templates, I delivered a marketing solution that enhanced engagement and supported Pluto TV's growth.

winback · campaign